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Benj Edwards
Using AI can be a double-edged sword, according to new research from Duke University. While generative AI tools may boost productivity for some, they might also secretly damage your professional reputation.
On Thursday, the Proceedings of the National Academy of Sciences (PNAS) a study showing that employees who use AI tools like , , and at work face negative judgments about their competence and motivation from colleagues and managers.
"Our findings reveal a dilemma for people considering adopting AI tools: Although AI can enhance productivity, its use carries social costs," write researchers , , and of Duke's Fuqua School of Business.
On Thursday, the Proceedings of the National Academy of Sciences (PNAS) a study showing that employees who use AI tools like , , and at work face negative judgments about their competence and motivation from colleagues and managers.
"Our findings reveal a dilemma for people considering adopting AI tools: Although AI can enhance productivity, its use carries social costs," write researchers , , and of Duke's Fuqua School of Business.
